Kendrick Lamar Launches Mysterious New Creative Service Company

pgLang isn't a record label. It isn't a publish house, either. Instead, Kendrick Lamar's mysterious new endeavor aims to tell stories through unconventional means and exciting new voices as an artist friendly outlet. Earlier today the Top Dawg Entertainment rapper announced his new imprint pgLang through a four-minute visual mission statement featuring Baby Keem and Jorja Smith. The video, written and directed by Kendrick's pgLang partner Dave Free, also utilizes an unreleased Keem song titled "...